Ms. Jo Kirchner, President and CEO of Primrose Schools, leads more than 230 schools nationwide. She oversees strategic direction for the company, manages its vision to maintain service excellence and brand leadership strategy, while guiding new business development to drive quality, sustainable growth, and profitability.

Kirchner first began her career with Primrose Schools over two decades ago. Working with Primrose Schools’ founders, she developed the concept of franchising a research-based educational environment for preschool children. At Primrose, she serves as a member of the Primrose Schools Advisory Council and oversees the Primrose Schools Board of Directors. She founded the Primrose Children’s Foundation, which provides financial support to not-for-profit organizations supporting young children. Kirchner also serves on the AdvancED Corporation and Distance Education Council and the AdvancED Accreditation Commission.

Before joining Primrose, she was the president and founder of Creative Logistics, an Atlanta-based marketing firm offering strategic planning, advertising and public relations. She previously served as vice president and publisher at two Atlanta-based magazine publishing companies and as a sales executive for Proctor Silex Corporation. Kirchner graduated with an associate degree in marketing from Ohio Career College.